Ambit’s story is not Ambit’s alone. It is based on thousands of individual stories, and the company’s substantial success is because of the achievements of motivated, hard-working people from all walks of life and all around the world.

We hope reading the Ambit Story helps you understand our people, our history, and the values that drive us.

Let’s begin.


A little thing called Deregulation

Deregulation has been around since 1996 in some states, and it's still creating new opportunities every day. Not just in recently deregulated markets, but in regions that have been deregulated for years. Because competition gives Customers the power to choose, Ambit offers a wide selection of products, including green and solar offerings. More choice means more opportunity for Ambit Consultants.

Learn more about deregulation


A little more about Deregulation

Ever wonder how deregulation started? This fun, simple video helps explain it:

It started with a

April 21, 2006

Introduced through a mutual friend, Ambit Co-Founders Jere Thompson, Jr. and Chris Chambless met for the first time at a sandwich shop in Addison, TX. They hit it off and discussed ideas for a new energy company that would create opportunities in a deregulated market. Both men had an entrepreneurial mindset, and they agreed one of their chief goals was to create a company that would help other business-minded people take advantage of the changing energy market. They immediately recognized that a relationship-based sales model meant others could start with low overhead, no inventory, and no staff.

Once they had their business model, Chris and Jere brainstormed names for the new company. After cycling through several ideas, they settled on “Ambit,” which means “one’s circle or scope of influence.”

for Growth

From the start, Ambit has been based on a simple idea: The best way to maintain loyal, consistent Customers is to operate using Independent Consultants to build strong relationships and drive new business.


May 15, 2006

The new company moved into a spacious, renovated warehouse in downtown Dallas' West End district.

To foster an environment of open communication and accountability, the office space is cleared of dividing walls and barriers. Ambit started small, but it was already thinking big.



To best accommodate the unique challenges of the energy industry and the company's rapid growth, Ambit's IT team created a custom, trademarked Customer Care and billing platform from the ground up. From the start, our proprietary technology has provided a qualitative and competitive edge that has helped Ambit build a reputation for excellence.

Signing Up

Early August 2006—the first four New Consultant Kits were shipped to the "Founding Four" Consultants and Ambit started enrolling Customers.

To ensure the company had a solid foundation for growth, employees and Consultants adopted the motto: ,"Never sacrifice integrity for growth."

Now that Ambit was up and running, it announced its corporate goal to become

“the Finest,

retail energy provider in the world.”


Japan We excited about our first international expansion into the world’s third largest economy and a potential $70 billion energy market.

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each state
Texas It’s true that everything is bigger in Texas – including Ambit. It’s our home state and our biggest market.

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each state
New York There’s a lot more to New York than New York City – like Ambit Energy. That’s just one reason we heart this place.

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each state
Illinois Illinois has been home to Abraham Lincoln, Ulysses S. Grant and Barack Obama. Of almost equal historical significance, it’s also home to a good number of Ambit Customers.

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each state
Maryland Maryland officially became a state in 1776. It became an Ambit state a bit more recently (and we couldn’t be happier).

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each state
Pennsylvania Did you know Pennsylvania is officially the “Commonwealth of Pennsylvania?” Or that we’re trying to change it to the “Commonwealth of Ambit?”

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New Jersey The New Jersey area was inhabited by Native Americans for more than 2,800 years. Today, it’s inhabited by happy Ambit Customers.

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Connecticut Called the Constitution State, the Nutmeg State and “The Land of Steady Habits,” Connecticut is also called – by us, anyway – “The Land of Ambit.”

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Washington, DC For a district that’s responsible for the nation’s biggest decisions, we’re glad more Washington, D.C. Customers are choosing Ambit Energy.

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Massachusetts From landing at Plymouth Rock, celebrating the first Thanksgiving and making waves at the Boston Tea Party, few states represent our nation’s boldest achievements quite like Massachusetts.

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California No other state inspires us to follow our dreams and never give up like The Golden State of California.

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Delaware Residents of America’s First State can now make Ambit their first choice for energy, because they know a good thing when they see it.

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Rhode Island The smallest state in the U.S. rates large in Ambit’s book. We’re proud to bring Customers here big-time service and support.

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New Hampshire New Hampshire is a state that stands by its values, and the Ambit values of integrity and fairness.

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Virginia Virginia is for Lovers. People who love getting great service and support from the experts at Ambit Energy.

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Ohio Ohio is consistently rated one of the best states in the nation for business. No wonder there are so many Ambit success stories in the Buckeye state.

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Indiana Indiana has long been known as “The Crossroads of America.” Now it’s also earning a reputation as a great market for Ambit.

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Maine Maine touts itself as America’s “Vacationland.” It’s also a land of opportunity for Ambit’s hardworking Consultants.

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A powerful idea led to strong results. Ambit’s relationship sales model saw the company reach $1 million in just one year, and in only our seventh year we passed the $1 billion mark.









A History of Recognition

Ambit’s continued success and growth, including its expansion into Japan and Canada in 2017, attracted a lot of attention from the media and others in the energy industry. We’ve been consistently honored by Direct Selling News as the largest direct seller of energy in the world as well as earning recognition by J.D. Power, Inc. magazine, and many others.

For a full list of awards and press releases, please visit:

Joining Vistra

Ambit’s success and continued growth grabbed the attention of another visionary company with a tradition of excellence, Vistra Energy. The name is a combination of vision and tradition.

Leaders from the two companies began talking and discovered they shared such core values as integrity, innovation, a Customer-centric approach, excellence, and enthusiasm. In November 2019, Vistra acquired Ambit. Now, Ambit is part of a premier, integrated energy company, and it is even better positioned to meet the needs of its residential and commercial Customers.

Annual Events

Ambit’s most powerful and proven ways of bolstering consistent and thriving Consultant success is through unforgettable annual events such as our annual Simulcast kickoff event and the big one, AMBITION—our premier annual conference that empowers thousands and drives excitement and business growth all year long.



When a Consultant has earned more than $1 million in commissions, they become a member of the Millionaire Club—complete with a tailored yellow sports coat. It’s an exclusive club, but one that adds new members every year. For more information, please visit

The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>

$5 Million Club

For achieving earnings of over $5 million, Consultants get a special purple sports coat and membership in the $5 Million Club. Incredibly, membership in this exclusive organization continues to grow. For more information please visit

The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>

$10 Million Club

The success of our Consultants continues to grow, forcing us to add ever-higher levels of recognition to honor their success. Consultants who have achieved earnings in excess of $10 million receive a distinctive gray-and-purple jacket to signify their amazing accomplishment. For more information please visit

The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>

$15 Million Club

Our Consultants consistently achieve new levels of success, shattering ceilings and reaching new milestones. The $15 Million Club honors those Consultants who have hit this impressive total, which is also recognized with a blue jacket. For more information please visit

The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>

$20 Million Club

The highest and rarest award Ambit recognizes, members are presented with a black-and-platinum jacket to commemorate this feat. While it’s the top honor currently recognized by Ambit, history shows that may change—and sooner than you might think! For more information please visit

The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>



One of the best things about Ambit is that you get to define your own version of success. Maybe your goal is to save for an early retirement, pay off debt or put a kid through college. The fact is that Ambit has helped thousands of Consultants to achieve financial freedom—or earning enough residual income to pay off all their monthly bills.

The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>

More than 1 Million



We know our products are good. But it’s our Consultants and Ambit Customer Care agents who make them amazing. We think that’s why we have more than 1 million active Customers worldwide, with more making the switch to Ambit in every market.


What kind of company gives its product away for free? A smart one. Our program gives free energy to people who bring us 15 or more Customers in the U.S., Japan and Canada.

Ambit Makes It Simple to Earn Free Energy. Really.

1. Sign Up

2. Refer Friends

3. Earn Credit

4. Share the Wealth


Every year, Ambit Customers get


in bill credits as part of our
Free Energy program.